Blog Post 3 Type House or Foundry

Dardenstudio.com . At first glance Darden Studio does an excellent job showcasing their typefaces and showing how they can be used. By rotating their font families in different languages, the viewer gets a really good feel of how each font can be used and how each one is unique and looks. Darden Studio is a typographic studio that produces and publishes the typeface designs of Joshua Darden and those who collaborate with him. Based out of NYC, Darden Studio was founded and ran by Joshua Darden. Joshua Darden published his first typeface at the age of 15, and spent the next decade assisting in the development and production of typefaces until establishing his brooklyn-based studio in 2004. There are four other members of Darden’s studio, Joyce Ketterer, Robert Esmay, Lucas Sharp, and Eben Sorkin. Darden Studio is responsible for 6 different font families : Birra, Corundum, Dapifer, Jubilat, Omnes Pro, and Freight.

Font Bureau – Type Houses and Foundries

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In looking at different type houses and foundries. One that stuck out to me the most was Font Bureau. I think specifically because it sounded extremely familiar but looking more in-depth it’s a great website for different type faces.

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Font Bureau is a digital type studio and one of the leading foundries for typeface design. For 25 years Font Bureau has designed custom typefaces for almost every major American publication, and its retail library includes some of the most celebrated fonts on the market.

http://fontbureau.typenetwork.com

Type House or Foundry

The type foundry I chose to research is Hoefler & Co., a New York City based type foundry run by a type designer named Jonathan Hoefler. Jonathan Hoefler has won many awards for his amazing contributions to type design. Hoefler & Co. was founded in 1989 and created original typefaces for big companies such as Sports Illustrated and New York Times. To this day, this company remains involved in editorial design, recently creating typefaces for other big companies like The Wall Street Journal and Nike. Hoefler & Co. is known for developing complex and comprehensive fonts for use in newspapers and magazines requiring a wide range of styles. Their website is very well designed and inviting. The website has a plethora of fonts for you to choose from, and even offers an app for you to use as well. The website uses a sophisticated yet playful color scheme and is very easy to navigate with many useful tabs and easy to click on links.

Below is a link to the website.

http://www.typography.com/

Type House or Foundry

For this blog I chose to research Suitcase Type Foundry which was founded by Tomáš Brousil in 2003.  This type face immediately grabbed me with it’s sleek website design, use of color, and examples of different typefaces throughout the homepage.  Easy navigation around the site gives viewers easy access to see which fonts are available for purchase. On the main page they are showcasing a new font with a specimen book slide show, which grabbed my attention with its color and modern style.  According to the website, “specialized in the design and digitisation of quality fonts for professional use.”  The option to read their blog is a better way to get to know the type foundry.  You can see some examples on the website at: https://www.suitcasetype.comScreen Shot 2016-10-06 at 10.44.14 AM.pngScreen Shot 2016-10-06 at 10.44.34 AM.pngScreen Shot 2016-10-06 at 10.44.50 AM.png

 

TypeTogether

I found an independent type foundry called “TypeTogether.” It was created in 2006 by type designers Veronika Burian and José Scaglione. In their own words the company’s “main interest is finding innovative and stylish solutions to old problems for the professional market of text typefaces, with a focus on editorial use.” There are an array of different fonts on the site to choose from, most notably Adelle and Adelle Sans. They have a collection of font families that you can pay for, but they also offer “freebies” for anyone to download for free usage. Also they post the projects that they have worked on recently, including customizing typefaces for rebranding companies, specimen books, workshops, and blogs about the studies of different type. After swimming around their website you can tell Veronika and José have a true passion for type design.

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Yellow Design Studio

Yellow Design studio opened up in 2004 in Wisconsin. It started as a print/web design business and turned into a type design and fine arts collaboration. One of the artists creates typefaces and the other works on studio artwork. The website is simple and modern. It is mostly black and white with an orange logo and orange highlights when hovering over an image. The homepage displays all of the typefaces available from Yellow Design Studio. Clicking on the image will bring you to a new page with details about the font, what’s included in the font family, and pricing. They have an array of modern, textured, and handmade fonts. They all look very organic and would be great for logo use! The company also has a newsletter that viewers can subscribe to.

Type House and Foundry: P22

The Type Foundry, P22, began creating fonts in 1994. Their fonts were based on the handwriting and imagery of surrealist artists Marcel Duchamp and Joan Miró. Their goal was to create untraditional fonts. According to the site, “P22 type foundry creates computer typefaces inspired by Art & History and is renowned for its work with museums and foundations to ensure the development of accurate historical typefaces that are fully relevant for today’s computer user. P22 is comprised of 4 distinct collections, each with a unique typographical focus. In addition, P22 offers custom font design and licensing solutions”. I found the foundry’s wood type collection interesting. The site also offers merchandise, including specimen booklets. In addition, there is a blog, with posts about their different typefaces.

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