Rhythm of Hierarchy

I find this concert poster to be a good example of hierarchy rhythm. The rhythm is “a,b,c,d.” The most important  part is Ben Folds name, in the white, largest text. The second most important information is the name of the event & what it is for (in lilac and pink). Next is the event date, in small, uppercase white type. In small lilac uppercase letters, the last piece of information, is the location of the concert . The capital letters and the colors help the poster look unified. The pink and lilac color go  nicely together on the navy background. The text is also all in the same column, keeping it together.

All of the information in the poster is readable. We can easily tell that this poster is for a Ben Folds concert and by seeing that information we can decide whether or not we are interested and want to read the smaller text to find out more information.
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Table of Contents

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Typographic Ornaments: Minion Pro

I looked through the glyphs on Indesign and found Minion Pro. Screen Shot 2016-12-14 at 12.05.20 AM.pngMinion Pro is a serif typeface created by Robert Slimbach, released in 1990 by Linotype for Adobe Systems. Minion was inspired by late baroque type, but still has a modern feel. It is a popular on-screen typeface. (This reminds me of an article I read the other day by Matthew Carter, posing the question “What makes a typeface suitable for print or on-screen?” when someone told him that the Verdona font is meant for on-screen use.)

I love the ornaments in Minion Pro. My favorites are the bullets representing leaves and flowers.

Typographic Resource: typeverything.com

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I went on typewolf.com and came across typeverything.com listed under Type Inspiration. 

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I am very interested in hand lettered type. I love hand lettering myself, and I often hand letter script. This site has pages and pages of hand lettering logos, quotes, etc. that artists submit. I enjoyed looking through the examples and I saw some pretty cool fonts. I’d like to try to draw some of these to practice hand lettering in fonts other than script. Hand lettered type has a different raw/organic feel. Here are some of my favorite examples:

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Peer Review Specimen Books: Helvetica

For my peer review, I decided to look at Carly Warner’s Helvetica type specimen booklet. Helvetica is a commonly used typeface and can be recognized as the type used in the NYC Subway system. I’ve seen the subway signs a few times, but I never recognized the font as Helvetica, at the time. I love that she used the Subway theme for her booklet. The red, blue, black, and white, and the different arrows and shapes create the subway feel.

She goes through and shows the alphabet in upper and lowercase, numbers & symbols, and weights, point sizes & leading, handwritten versions, and tips on how to identify it. I really love the front cover of the booklet. The layering of the outlined letters with the black letters and the blue shape behind the “v” look really good. Similar text layering can be seen throughout the book. My favorite spread is the one with the descriptive words and handwritten letters. Carly’s handwritten letters are super good and I appreciate the fact that she drew the entire alphabet as opposed to only a few letters. The layering of the descriptive words looks very nice too. I like that she used different opacities & sizes, so certain words like “classic” and “edgy” stand out.

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Carly’s type specimen booklet uses very bold colors and large type. I can see that Helvetica, while clean and classic, can be bold and sharp. The informative and fun design of this type specimen booklet, makes me want to try out and use Helvetica more, because I have not used it often in the past.

Expressive Type

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I found this poster for a piano player’s show, by Sara Westermann, on Pinterest. The brush strokes creating the g, illustrate the movement of the piano player’s body. When pianists play, they often sway back and forth. You can see how the stroke of the g’s bowl defines the path where the man’s head is going. The descender stroke shows where his lower body is positioned. The white spaces in the stroke also help create a sense of movement.

Online Font Libraries

I decided to use Google Fonts to choose my typefaces. I’ve used Adobe Typekit before, but more often, Google Fonts. Google Fonts is great, because you have so many options to try out and you can narrow them down easily by choosing specific characteristics in the sidebar. I found that Merriweather and Raleway work well together. Merriweather is a darker, serif typeface, while Raleway is a light, sans serif typeface. I like the balance between the thickness of Merriweather font, with the thin & smooth Raleway tyepface.

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