Typographic Ornament: Zapfino

For the 10th and final blog post for Typography, I chose typographic ornaments from the font Zapfino.  This font was designed for Linotype in 1998 by Hermann Zapf.  Zapfino has an organic quality with a fluid calligraphic script font that comes with dozens of typographic ornaments and characters for combining and customization.  All the ornaments have the style of pen-drawn illustrations, which is similar to the writing style of calligraphy masters. I can see these ornaments being used on printed materials such as business cards, brochures, or personalized papers for accents and page decoration.

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Table of Contents

For this blog post, I chose a table of contents from the magazine UrbanLand. I immediately recognized the underlying grid because of the placement of the text and images.  There is 4 columns and 6 rows where the content of the page sits.  There is a hierarchy of information between the titles and descriptions.  This designer used bold and colored text to distinguish the importance of information.  The article titles are bolded, and the name of the magazine and month is in orange.  The pictures fall on a grid as well making the page appear organized with ample amounts of white space.  Some of the images are close up, while others are farther away creating a good dimension between them. This table of contents gives the reader a feel of business professional content while also being aesthetically pleasing to a younger generation with the playful colors and typography.

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Typography Resources

For this blog post, I visited the website typewolf.com in search of a quality typography resource.  One of the websites I came across was www.fontshop.com/glossary which gives viewers quality and in depth information about type terminology, and the anatomy of type.  For someone looking to lean more about the aspects of type, I believe they would learn a lot from visiting this site.  There is a clean format, which doesn’t allow for any confusion.  The simple design and color scheme enhances the information as well.  At the top of the page there is an alphabetical list which allows the user to easily click through the information they are searching for.  With all the aspects of this website, it is an excellent resource.Screen Shot 2016-12-06 at 10.55.35 PM.pngScreen Shot 2016-12-06 at 10.56.11 PM.png

Google Fonts

For this blog post, I visited google fonts to choose two fonts that pair well together.  There are thousands to choose from, making it a challenge to choose two.  In the end I chose Merriweather for the headlines and Sans Source Pro for the body copy and captions.  These two work together because Merriweather is a thicker serif font that can create a hierarchy in a piece of text on its own when paired with Sans Source Pro.  Sans Source Pro is easier to read, thinner, and more simple.  Although there are many other fonts in Google that would pair well, I believe that these successful together.  When placed together in a piece of text, in my opinion it would be clear which is intended for the titles, and which is intended for the body copy.

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Expressive Type

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For this blog post, I believe the photo above does an excellent job of using typography in motion.  The scarf that is turning into the words “embrace change” is following the motion of the dancer in the photography.  The type is using her energy to create and follow the movements.  This expressive type is working for me and is successful because of the realistic look of the scarf that is photoshopped into words, the movement of both the dancer and the type, and the energy the photo is creating.  For more pieces by this artist visit: http://www.theweddingnotebook.com/inspirations/typography-in-action

Peer Review Specimen Book: Futura

For our peer review I chose a Futura specimen book created by Eliza Greenberg.  This book jumped out at me because of the color scheme (black, red, white and yellow), size of the book, and geometric design.  I love seeing the history of the font and being able to read more about it before exploring the beauty of the text.  The page dedicated to font families is crisp and clean, allowing the viewer to get a real sense of how the font looks whether it is medium or condensed extra bold.  The small accents of dotted and filled lines carry your eye from page to page.  I would have liked to see a quote or excerpt displaying the font in different sizes as well. Overall I think this specimen book is very successful.

Hierarchy Rhythm

For this blog post, I chose a poster for a music festival entitled “Whole Earth Festival.”  In my opinion this work has an a b c rhythm of type hierarchy which is clear and easy to read.  The title, the dates, and the artists playing are clearly stated as different pieces of information.  The hierarchy is created with different colors for the type, and the font size increases or decreases depending on importance.  The more popular artists also have a bigger font size to grab the audiences attention.  The light color against the complicated background design also compliments the piece because it does not take away from any element.  The text also switches from justified right and justified left which I found a good addition to the poster because it gives the text more space and easier readability.  Additionally, they have added social media icons, the organization title, and a little memo about alcohol free and zero waste event which to me is very personal.  poster2-647x1000.png