Typographic Ornament: Hoefler Text


I chose the Hoefler Text Ornaments for my blog about a typographic ornament. Hoefler Text was designed in 1991 and named after its designer, Jonathan Hoefler. Many of the ornaments were designed to work together and to be used as repeating elements than can be locked together in countless ways. The most common use of these are to combine them to imitate the look of hand-engraved ornamental borders. Another common use is combining them to make patterns. The ornament that I picked as my typographic screen-shot-2016-12-11-at-5-12-31-pmornament is the dotted X with a snowflake looking symbol in the center. This ornament is simple and elegant; it can be used for a number of different things, but I my favorite is the use for patterns. With its X shape and a beautiful symbol in the center, it sets up any pattern to be interesting, elegant, and geometric. The website about Hoefler text had plenty of examples of how to use it in a pattern as well–and they are all gorgeous. For being a simple ornament, it has a lot of possibilities. You can find more information about the Hoefler Text Ornaments and even purchase them here.


Typographic Resources: Typoguide

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I chose Typoguide as my typographic resource. The name initially drew me in, so I had to take a closer look. Typewolf describes the website as “a nice overview of everyday typographic challenges” and I agree. Designer Benedikt Lehnert made this website to go along with his book/ebook, A Pocket Guide to Master Every Day’s Typographic Adventures. After reading through the website, I find it to be a nice little guide about typography; it discusses everything from dashes to mixing typefaces. I think it is a great website for beginners who are trying to grasp the concepts of typography and need a basic overview to help teach them. I would definitely return to this website if I needed a refresher or more information on one of the topics mentioned. If you’d like to take a closer look for yourself, you can visit Typoguide here.




Online Font Libraries: Google Fonts


I chose to use Google Fonts for this blog post. For me, I found Google Fonts easier to use and navigate compared to Typekit. The fonts I chose to use were Amatic SC Regular and Bold by designer Vernon Adams and Taviraj Regular by designer Cadson Demak. I created a hierarchy by using Amatic SC Bold in the larger size for the event title, Amatic SC Regular in a smaller size for the event location, and then Taviraj Regular in the smallest size for the event description. I used the sans serif Amatic SC as a more playful display type, so I decided to use serif Taviraj as a more serious type to contrast.


Expressive Type: Sweeney Todd Poster

Online, I found this piece to have interesting expressive type. This poster is by Mao Lee-Tzu and you can find it here. The type in this poster reallyexpressive
expresses the motion and energy of the splatter and fits in well with the splatter image itself. The artist reinforced the motion with type by tilting the words so they look like they are part of the splatter. They also used a combination of different type sizes to go along with the random splatter marks as well. I do wish that the words were shifted a little bit better so they would fit in more and that the Sweeney at the top left was a little bit easier to read though. Overall, the type in this poster is an extension of the energy from the splatter.


Table of Contents: Thinking with Type

A table of contents that really stuck out to me was our suggested textbook, Thinking with Type’s, table of contents. Being a book that is about typography, the text is beautifully designed img_4855and the pairing of the typefaces goes together well. There is an obvious underlying grid to this table of contents. There is an an apparent three columns that the table of contents falls under. In this table of contents, the most emphasis is placed on the different sections of the book. Ellen Lupton accomplishes this by using a standout orange for the emphasized text and a regular black for the other text. She sends the visual message that this book is well organized, clean, and has great design. This table of contents is very inviting and definitely makes me want to spend time with the book more. You can check out the PDF version of Thinking with Type here, or you can buy the book here.


Peer Review Specimen Books: Frutiger


For my peer review of the type specimen book, I choose Hanna Cavanagh’s Frutiger. Her book really made me take a closer look at the typeface; I had no idea it was the typeface screen-shot-2016-10-13-at-7-17-26-pmused in some airports and this book helped me make that connection–especially with the subtle hints and actual photos of airport signs. This book gives Frutiger’s purpose a personality. Throughout the different signs, type sizes, arrows, and colors, the reader is making a connection with Frutiger and airports/directions. To me, that really shows Frutiger to its advantage. The parts of this booklet that really stood out to me where the front/back covers, the hand-drawn letters, and the runway with an airplane on it. The covers really signal direction and that you screen-shot-2016-10-13-at-7-16-41-pmare entering and exiting the book, just like an airport would. The runway with a plane also flows well with the category of airports and I think it was a beautiful graphic to include. The hand-drawn letters were unique to me; they added a fun, appealing element to the book. I think this book covers just about everything included with the personality and purposes of Frutiger and I wouldn’t add anything else.


Hierarchy Rhythm: III Points Music Festival


III Points Music Festival

I found that this music festival schedule has a nice “a, b, c..” rhythm of type hierarchy. The hierarchy is created by the dates having the largest and boldest type, then the category having a smaller and less bold type than the dates, and the names of the artists being in a more regular-like type. The color scheme helps unify this schedule–specifically the grays, blacks, and whites. The color dayflyer_all_web_finaldifference in the days, the placement of the different days, the use of forward slashes, and the same layout for each day help unify the page; they also indicate that the days are in the same category and mean the same thing, yet still separate. These various elements show a clear hierarchy on the page. There is a lot I like about this schedule. Something that this schedule does very well is present a lot of information in a very clean, appealing way. They did this by using a simple typeface and mostly neutral colors. I really enjoy the moon that has wings at the top of the page, and I like the pop of color to represent the different days. Overall, this schedule gives me a feel for a music festival in the genre they are depicting. One thing that does bother me about this schedule is the box around the location at the bottom of the page. I’ve never really liked the look of text that is put in a box like that, so I would just take it out of the box and change the type color. I also might pick other colors to represent the different days. I looked at quite a few music schedules before I picked this one, and this one is my favorite by far. Many others I looked at lacked organization and a clear separation of the days. To view this music schedule, visit iiipoints.com.