Typographic Ornament

I found these ornaments through the glyphs panel of InDesign for the typeface Abobe Caslon Pro. This typeface can be found in the program for use. This font includes many options for decorative glyphs. The examples below are only about half of the options to choose from. The font was developed in 1990 as a variant of font design by Willa Carlson. It was created as a “variant designed by Carol Twombly and based on William Caslon’s own specimen pages printed between 1734 and 1770.

Some history on Caslon is that “he worked in the tradition of what is now called old-style serif letter design, that produced letters with a relatively organic structure resembling handwriting with a pen. Caslon established a tradition of designing type in London, which had not been common, and so he was influenced by the imported Dutch Baroque typefaces that were popular in England at the time.  His typefaces established a strong reputation for their quality and their attractive appearance, suitable for extended passages of text.” Regarding the font, “The mostly floral ornaments have a uniform color and line weight and can be combined into amazing shapes.” (Wikipedia). These ornaments have a classical style and are very elegant. The appear to be good for use for something more formal. They seem good as a decoration that is not too overwhelming. According to Wikipedia, Adobe Caslon is the typeface used for body text in The New Yorker.

These ornaments have a classical style and are very elegant. The appear to be good for use for something more formal. They seem good as a decoration that is not too overwhelming. According to Wikipedia, Adobe Caslon is the typeface used for body text in The New Yorker.


Typographic Resources: Typewolf

Through the type wolf website, I came across a link to the website: Smashing Magazine. The link led to an article at the site titled “Best Practices of Combining Typefaces”  which listed and explained several ways to combine typefaces. These are: With these tips, visual examples were given to reinforce the information.

The websites sidebar lists several topics that link to a list of articles on the subject. These topics include web design and coding, design, typography, photoshop, and WordPress. There is also a link at the top titled books and another for e-books, they both led to pages that list several books for design to purchase.

Smashing Magazine appears to be a useful website in that it has pages of interesting articles on a variety of design subjects. Some other typography articles were:” A Closer Look At Font Rendering,””Making Sense Of Type Classification,” and “Creating Exciting And Unusual Visual Hierarchies.”


Font Library


For this assignment, I looked at the typefaces on Typekit. A useful feature that I found were the search filters. I could search by the font type: I chose a  slab serif and a  sans serif. There was also a search option for either a header or paragraph font. I chose Usual Bold and Chaparral Pro Regular. I thought that these two fonts worked well together. They are both clean fonts. They are both fairly geometric and simple. The Usual font has no variation in the strokes and is bold and easy to see. The Chaparral font is easy to read. It is only slightly condensed.and is a thinner font. It also had little variation in the strokes. I also like mixing a serif with a sans-serif font. The Usual Bold would be good for headlines while the Chaparral would be good for the body text.

Expressive Type



For an example for expressive type, I found a Nike advertisement. The way in which the type is used in the poster shows movement and energy. The bold type works well with the image to create this effect. The poster depicts a man dunking a basketball. The word “Swift” looks as if it had been physically knocked back by the man’s action. The lines also add the energy of the poster, creating a sweeping motion that is enhanced by the word “execution” that appears to be blown back by the action taking place.

Table of Contents

For an example of a well designed table of contents, I found one from an issue of Money Magazine. What struck out to me about this page was the amount of information that it was able to include while looking still looking well organized and uncluttered. The page seems to be broken up into four horizontal columns. The typographic emphasis is done well, with “Contents” as the largest element and information about an article the smallest element. I also like the colors used and how they were used sparingly. The black lines are also helpful in breaking up the different sections, making it easier to read. The photograph they used is a nice large size on the page and the background in the photo of crates and frames draws my interest as to what is going on in the photo. I also liked the large number placed in the photo, that is easy to see, but not overwhelming on the photo. Everything on the page fits well together, giving the table an elegant, clean look.


Peer Review: Type Specimen

I choose the Palatino type specimen booklet by taylor to review. In the booklet,the font is displayed in many different sizes and formats. Both paragraphs and phrases are used to show off the font. I also like the color scheme, the blue and tan together are both calm and crisp. I also liked the use of glyphs throughout the booklet. The booklet is very clean and pleasant to look through. I also liked the portrait included of the typeface’s designer.One problem that I have is the amount of white space, or negative space, on some of the pages. Overall, I think that the booklet is successful in displaying the typeface. The Palatino font appearing clean and calming in the booklet.

Hierarchy Rhythm

I found a schedule made for the Firefly festival that uses different sized fonts to create a hierarchy. What the poster does well is that it is well organized and easy to use. The elements are not crowded together, like in some other posters I looked at. One problem that I saw was that the day of the week is the largest type element on the page, even larger that the event name, which seems like the most important element. The size of the day of the week does, however, appear well proportioned with the other elements. The next largest element was the venue that the concerts were held at. After that is the performer, with the time they are performing slightly smaller. I do feel that the venues listed could be slightly larger to better distinguish it on the page.  Overall, I felt that the grid, used with the hierarchical type made the schedule very easy to use. The grid is what allowed the type to be similar in size and still work and look fairly unified. The color scheme and limited amount of typefaces also made the posted appear unified. I feel that this poster could be improved by creating a slightly clearer hierarchy of the different elements.