Expressive Type



For an example for expressive type, I found a Nike advertisement. The way in which the type is used in the poster shows movement and energy. The bold type works well with the image to create this effect. The poster depicts a man dunking a basketball. The word “Swift” looks as if it had been physically knocked back by the man’s action. The lines also add the energy of the poster, creating a sweeping motion that is enhanced by the word “execution” that appears to be blown back by the action taking place.


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