Expressive Type

In this Cadbury advertisement, they use animation in the type that portrays the idea of motion. Since this is an advertisement for chocolate, I think the animation does a good job by easily showing the viewer what is being advertised. The motion is the chocolate being poured on the wafers. I really like how easy letter in the word “crave” is showing each kind of candy bar at the bottom. It is very easy for the viewer to understand all of the motions from the candy bars, while showing the wrappers beneath it. Overall, I think that the animations and movement of the type make me want to go out and buy the candy to try it myself.



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