Expressive Type

The advertisement below is a perfect example of Expressive Type. This is because the ad uses type in a way that expresses motion and emotions. The words that are being used such as crushed and heavy are portrayed in a way that makes the type actually look like they are being crushed and are extremely heavy – this helps us to see a sort of motion. The ad is about a suitcase and the way that the words are piled up and mushed together, make the type look like they are a bunch of clothes that are being stuffed in a suitcase. While this being another way of showing motion, it expresses a type of emotion as well. The advertisement expresses emotion because any viewer that knows how annoying it is to have to stuff a suitcase, will definitely feel a relation to this ad.



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