Hierarchy Rhythm


I found this film festival poster to show great text hierarchy and a sort of “a, b, c,” nature. This poster is successful because the typefaces used go well together. It seems as though it might be the same type but with different family uses like bold and condensed. The film title is larger and bolder than the year and movie length below making it easy to pick out the title because of the use of hierarchy, your eyes are drawn to it. I love the way that the dates are shown on this poster with the little calendar next to the title. The white boxes break up the dark black background. The diagonal design of this poster makes it unique and unified and the black and white features make it simplistic but interesting.



Author: KassidyKievit

I am a senior at SUNY Oneonta majoring in Computer Art. I hope to work for a creative agency in the future.

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