Type House or Foundry

The type foundry I chose to research is Hoefler & Co., a New York City based type foundry run by a type designer named Jonathan Hoefler. Jonathan Hoefler has won many awards for his amazing contributions to type design. Hoefler & Co. was founded in 1989 and created original typefaces for big companies such as Sports Illustrated and New York Times. To this day, this company remains involved in editorial design, recently creating typefaces for other big companies like The Wall Street Journal and Nike. Hoefler & Co. is known for developing complex and comprehensive fonts for use in newspapers and magazines requiring a wide range of styles. Their website is very well designed and inviting. The website has a plethora of fonts for you to choose from, and even offers an app for you to use as well. The website uses a sophisticated yet playful color scheme and is very easy to navigate with many useful tabs and easy to click on links.

Below is a link to the website.



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