Carly shows the typeface Helvetica in a very simplistic and clean way by using the theme of a subway. By using this theme, she shows the reader that Helvetica is an easy typeface to recognize and is very easy to read. I enjoyed learning about how well this font looks on either a dark background with a light font color, and vise versa. Carly also got really creative with her type specimen book when attempting to layer some of the words to make it look a little bit more futuristic. Although I think this could have been a risky move, it turned out to look very neat and would definitely make me want to purchase this typeface.