The North Face uses a font that is very similar to Helvetica Bold. The font they use is a commercial font that can be downloaded at: http://www.myfonts.com/fonts/adobe/helvetica/black/. This font is very noticeably similar to Helvetica becasue of the curvature on the bottom of the capital R. All of the letters have a flat edge that is a perfectly straight line. The capital A is identical to Helvetica Bold with a straight line on the top. Just like Helvetica, this font has a slightly smaller middle line in the capital E.