Identifying Fonts: Nivea


For this assignement, I chose the typeface used on a lotion logo.The brand is Nivea and it uses a unique, bold typeface in its design. I found the “N” particularly interesting because of the pointed ends of its stroke. The “A” also stood out because the bold crossbar that was low on the letter. To figure out what font the lotion brand uses, I used What The Font and uploaded a picture. The result was a typeface called GP Metro bold. But when I searched what typeface the brand used, it turned out that the brand used a Nivea Bold font, like the brand name.


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