ITC New Baskerville

ITC New Baskerville is one of the three fonts that Kate Spade New York uses in their advertisements and products. This font is very interesting because of its consistent stroke weight of all the letters. Something that stood out when trying to identify this font are the characteristics of the lowercase ‘g’. There is a gap in the loop of the ‘g’ that gives this letter more personality to it than other fonts. MyFonts describes this font as easily readable, and suitable for elegant advertising. Kate Spade uses this font in their emails as a copy paragraph, which is easy to read to their followers.

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