Identifying Fonts

The type font I chose to identify for the first blog post is using a picture of a box I had from Macy’s Department store.  For this I used What the Font and received several suggestions of what this font is, but it seems the most accurate is ITC Avant Garde Gothic.  This font is sans serif, all lowercase, and the closed counter for the “A” is a perfect circle as well as the open counter for the “C”.  In the logo itself, they played with the kerning to bring the letters closer together.


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