HESS Logo

 

The piece of type that I chose to identify was the Hess logo, found on a box for a Hess truck at a garage sale. This logo uses the font “Morgan BG2 Bold”, and I discovered this through the use of What the Font on myfonts.com. In trying to identify the font, this website analyzed each individual letter, then gave a list of 13 possible fonts that the logo could be. From there, I looked at each font and matched up the anatomy of the “S’s” with the anatomy of the Hess “S”. The Hess S has a very curved spine with a straight horizontal stroke in the middle, and straight horizontal arms, as do the S’s in “Morgan BG2 Bold”. The font in general also has flat terminals, thick strokes all throughout the letters, and is sans serif.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s