The piece of type that I chose to identify was the Hess logo, found on a box for a Hess truck at a garage sale. This logo uses the font “Morgan BG2 Bold”, and I discovered this through the use of What the Font on myfonts.com. In trying to identify the font, this website analyzed each individual letter, then gave a list of 13 possible fonts that the logo could be. From there, I looked at each font and matched up the anatomy of the “S’s” with the anatomy of the Hess “S”. The Hess S has a very curved spine with a straight horizontal stroke in the middle, and straight horizontal arms, as do the S’s in “Morgan BG2 Bold”. The font in general also has flat terminals, thick strokes all throughout the letters, and is sans serif.



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